Soft Launch for PRS Acoustic Guitars
Those fortunate (or sharp-elbowed) enough to get into the always tumultuous PRS Guitars exhibit at NAMM had an unexpected treat in addition to the 12 new electric models the guitar maker released: three beautiful acoustic guitars – a first in the company's history.
"We haven't really announced them yet, but thought we'd bring a few and just set them up in the booth," said PRS' Rebecca Eaddy. "It's sort of a 'soft release,' and people have been pleasantly shocked – even expressing disbelief."
Currently, the acoustic guitars are part of the Paul Reed Smith Private Stock line. Longtime PRS luthier Joe Knaggs built the guitars on display, which are dubbed "Chesapeake" models (the PRS factory is near Chesapeake Bay.) "Paul [Reed Smith] also has acoustics he personally has been working on, but we didn’t display them and they are not yet available to the public," Eaddy added.
"For the moment, we are offering acoustics through Private Stock only, but we are in the midst of developing an acoustic line in regular production," notes Peter Wolf, director of sales and marketing. "There are no concrete timelines or details yet. In the past, most new PRS models have been introduced through Private Stock first."
MMR Update January 25, 2008
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